that has been successfully creating innovative and award winning venues and campaigns. Evolutionary
culture is in our genes and we never lost touch with the streets, the trends and the
zeitgeist.
We do not label ourselves as ATL, BTL, Online,
Offline, since the marketing problem will tell us which strategy to follow. But usually -in best
omnichannel manner - our campaigns are through the line.
We also know that consumers
nowadays can't be forced into believing a marketing
message, they have to be seduced and persuaded. And the best way to achieve this is by entertaining
them.
Partner-General Manager at Cayenne (Germany, Austria, Spain, Netherlands, Czech
Republic),
handling accounts such as Nintendo, Guess, Canon, One Mobile, Skoda, among others.
Partner-General
Manager, TBWA Latin America, handling accounts such as
Apple, Absolut, Chivas, Beiersdorf (Nivea), Nissan.
Senior Vice President, Creative Director at Grey New York, responsible for Canada and South
America, handling accounts such as Procter & Gamble, General Foods and Visa. Around the end of
the '90s,
Alex and his partner moved closer to
the digital arena, being one of the first large advertising companies to integrate digital with
classic,
giving the company the competitive advantage it holds up to these days.
Owner and Editor in Chief at Notorious Mag and Trendsylvania. Partner and Creative Director at TBWA Latin America, handling accounts such as Apple, Absolut Vodka, Chivas Regal, Beiersdorf (Nivea) and Nissan. Creative Director at BBDO, handling accounts such accounts as Volkswagen, Visa, Club Med and Carrefour among others. While being one of the most awarded creatives at BBDO, Selma decided to join Alex and launch TBWA in Brazil, making it one of the most awarded agencies in the country in just a three year period. Once in Europe, her Volkswagen creative reputation was responsible for getting the European Skoda account into Cayenne. Her love for fashion brought her to the São Paulo Fashion Week, where she repositioned the event and was responsible for its entire communication. In the four year period where she was in charge, the event jumped from 7th to 5th position worldwide.
