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that has been successfully creating innovative and award winning venues and campaigns. Evolutionary culture is in our genes and we never lost touch with the streets, the trends and the zeitgeist.

We do not label ourselves as ATL, BTL, Online, Offline, since the marketing problem will tell us which strategy to follow. But usually -in best omnichannel manner - our campaigns are through the line.

We also know that consumers nowadays can't be forced into believing a marketing message, they have to be seduced and persuaded. And the best way to achieve this is by entertaining them.

  • We created the most watched Youtube video for Austria Advertising ever with 2.9 million views.
  • Two of our soundtracks -Lidl and Humanic- became top hits on Austrians radio charts.
  • Our Rakuten Campaign achieved 30% Share of Mind in just 30 days.
  • Awards - London Festival, Cannes Festival, NY Festival, Clio Awards, Eurobest.


  • Colgate branded entertainment campaign was featured on primetime ORF news and on German ZDF news.
  • Schöller Eis webisodes got over 500.000 organic views per episode (without ads).
  • Novomatic webisodes were aired on YouTube and Facebook, reaching over 3 million organic views (without ads).



  • Trendsylvania by Humanic reached 450K monthly unique visitors, and became the 3rd largest online fashion magazine in Austria.
  • Trendsylvania print version was distributed in 12 Countries.
  • Little Big Heart, a Baby online magazine, is one of the most relevant pregnancy web pages in the DACH region.



  • 27 Facebook Pages.
  • Facebook fan base of over 2 Million users.
  • Advanced connect targeting reach of over 84 million Facebook users.
  • We created the very first global Facebook page in the German speaking area for Nestlé.
  • The best CTR and CPC in the digital Social Media market, thus always achieving the highest ROI.




Partner-General Manager at Cayenne (Germany, Austria, Spain, Netherlands, Czech Republic), handling accounts such as Nintendo, Guess, Canon, One Mobile, Skoda, among others. Partner-General Manager, TBWA Latin America, handling accounts such as Apple, Absolut, Chivas, Beiersdorf (Nivea), Nissan.
Senior Vice President, Creative Director at Grey New York, responsible for Canada and South America, handling accounts such as Procter & Gamble, General Foods and Visa. Around the end of the '90s, Alex and his partner moved closer to the digital arena, being one of the first large advertising companies to integrate digital with classic, giving the company the competitive advantage it holds up to these days.


Owner and Editor in Chief at Notorious Mag and Trendsylvania. Partner and Creative Director at TBWA Latin America, handling accounts such as Apple, Absolut Vodka, Chivas Regal, Beiersdorf (Nivea) and Nissan. Creative Director at BBDO, handling accounts such accounts as Volkswagen, Visa, Club Med and Carrefour among others. While being one of the most awarded creatives at BBDO, Selma decided to join Alex and launch TBWA in Brazil, making it one of the most awarded agencies in the country in just a three year period. Once in Europe, her Volkswagen creative reputation was responsible for getting the European Skoda account into Cayenne. Her love for fashion brought her to the São Paulo Fashion Week, where she repositioned the event and was responsible for its entire communication. In the four year period where she was in charge, the event jumped from 7th to 5th position worldwide.